12-27-2011, 04:52 PM
ASSIGNMENT #2 OF MGT301
Q # 1 15 Marks
Describe what kind of core product, actual product and augmented product are being offered by Avari Hotel? Also discuss, which factors can better help Avari Hotel in developing a competitive edge than other five star hotels? (Residential purpose only).
Core products;
The Avari hotel is providing the services and as well as the products. The core products of the hotel are the facilities of restaurant and the facilities of residents for different persons.
Actual product;
. It is providing 5 restaurants for foods and other 4 meetings Rooms families’ rooms, 2 banquet halls, Lady Rooms, E-rooms, Jacuzzi rooms and functions halls for different persons to meet their needs and wants and according to their choices.
Augmented product;
The Avari hotel is no doubt is situated in dream place where people love to eat and live. Therefore Avari hotel is providing the best facilities of foods i-e the Chinese and Fujiyama restaurants. It’s also presenting the best facilities of domestic and international travelers. Moreover the facilities of health club, gymnasium, temperature pools, jogging track and stream bath. The hotel is offering the 5 dining like Pakistani, Japanese, Chinese and continental.
To become Competitive edge;
The hotel can adopt these major facts to become a competitive edge.
It should adopt the strategy of marketing mix.
It should develop its promotion departments to attract the more costumers.
It should establish more branches.
It should provide more items foods Varity of dishes for restaurant like Italian foods.
It also provides more creational services like music and games departments for children.
To attract the business community provide more meetings hall and make peaceful atmosphere.
To attract to youth offers new entertainments like club swimming pools etc.
Q # 2 15 Marks
Should Avari Hotel offers the fixed prices for all type of customers above or any other pricing strategy? Support your answer with logical reasoning.
Answer;
The Avari hotel should not offers the fixed prices for all type of customers because the customers of the hotel are belong to different classes. Some customers belong to Elite class and some are Local so the fixed pricing would never suitable here.
So, the hotel offers the Dynamic pricing
In dynamic pricing,
to charge the customers depending on the situation and according to the products and services.
Avari hotel provides the foods and residential services. So the dynamic pricing will help it, to provide the services in better ways to all classes of the city and as well as the foreigners. Families, visitors, top managers, government official and married couple go the hotel for different purposes so, the different pricing strategy will helpful for hotel. In this way the customer’s satisfaction will increase and they feel delighted to visit the hotel and could adopted their own choice food and room according to their own budget and perceptions. Moreover, the customers will increase the attraction of different packages offered by the hotel.
Avari hotel must adopt the competitive pricing
Which mean the price of other competitors of same products; it would establish the price keeping in mind the price of its competitor is offering.
Q # 1 15 Marks
Describe what kind of core product, actual product and augmented product are being offered by Avari Hotel? Also discuss, which factors can better help Avari Hotel in developing a competitive edge than other five star hotels? (Residential purpose only).
Core products;
The Avari hotel is providing the services and as well as the products. The core products of the hotel are the facilities of restaurant and the facilities of residents for different persons.
Actual product;
. It is providing 5 restaurants for foods and other 4 meetings Rooms families’ rooms, 2 banquet halls, Lady Rooms, E-rooms, Jacuzzi rooms and functions halls for different persons to meet their needs and wants and according to their choices.
Augmented product;
The Avari hotel is no doubt is situated in dream place where people love to eat and live. Therefore Avari hotel is providing the best facilities of foods i-e the Chinese and Fujiyama restaurants. It’s also presenting the best facilities of domestic and international travelers. Moreover the facilities of health club, gymnasium, temperature pools, jogging track and stream bath. The hotel is offering the 5 dining like Pakistani, Japanese, Chinese and continental.
To become Competitive edge;
The hotel can adopt these major facts to become a competitive edge.
It should adopt the strategy of marketing mix.
It should develop its promotion departments to attract the more costumers.
It should establish more branches.
It should provide more items foods Varity of dishes for restaurant like Italian foods.
It also provides more creational services like music and games departments for children.
To attract the business community provide more meetings hall and make peaceful atmosphere.
To attract to youth offers new entertainments like club swimming pools etc.
Q # 2 15 Marks
Should Avari Hotel offers the fixed prices for all type of customers above or any other pricing strategy? Support your answer with logical reasoning.
Answer;
The Avari hotel should not offers the fixed prices for all type of customers because the customers of the hotel are belong to different classes. Some customers belong to Elite class and some are Local so the fixed pricing would never suitable here.
So, the hotel offers the Dynamic pricing
In dynamic pricing,
to charge the customers depending on the situation and according to the products and services.
Avari hotel provides the foods and residential services. So the dynamic pricing will help it, to provide the services in better ways to all classes of the city and as well as the foreigners. Families, visitors, top managers, government official and married couple go the hotel for different purposes so, the different pricing strategy will helpful for hotel. In this way the customer’s satisfaction will increase and they feel delighted to visit the hotel and could adopted their own choice food and room according to their own budget and perceptions. Moreover, the customers will increase the attraction of different packages offered by the hotel.
Avari hotel must adopt the competitive pricing
Which mean the price of other competitors of same products; it would establish the price keeping in mind the price of its competitor is offering.
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