MCM401 Fundamentals of Public Relations Assignment No.1 Solution Spring Semester 2013

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MCM401 Fundamentals of Public Relations Assignment No.1 Solution Spring Semester 2013


“Planning Public Relations Programs”

Learning Objectives: The objective of the assignment is to:
Provide students with an opportunity to develop the knowledge they have about Public Relations campaign in a practical scenario.
Background: Virtual University is a historical landmark for Pakistan in the field of higher education. It is expected to have a great impact on the socio-economic growth of Pakistan. The idea of the Virtual University of Pakistan is to extend affordable, quality higher education to all areas of Pakistan, based on the excellent existing technology based education. VU is also expanding its operations by offering professional development courses as part of its contribution to continuing quality education for students, professionals and working class of the country. t is obvious that a successful Public relations campaign will ensure maximum enrollment of the students in VU. Task in Focus: Suppose you are a Public Relations Officer (PRO) in the Virtual University of Pakistan. Your task is to plan an effective public relations campaign to encourage the working people to get them enrolled in the Virtual University for best quality education along with their job or other activities.

Keep in mind the following points while designing the PR campaign:

1. What should be the objective of this campaign? (Marks: 3)

2. What type of media & techniques will be used? (Marks: 4) 3.

New emerging digital media would be beneficial and applicable in this regard? If yes then why? (Marks: 2)

4. What will be the Slogan of your campaign? (Marks: 2)

5. A brief analysis of the Campaign (Marks:4)