MGMT603 Strategic Management GDB 2 on 26th May Spring 2011

[Xpert]

[FONT=&quot]Solution GDB_MGT603 Strategic Management[/FONT]

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[FONT=&quot]Alternative strategies that an enterprise could pursue can be categorized into thirteen actions. Many national and multinational companies are currently implementing many of these strategies to make their business profitable. Below are the four companies which are trying to implement four of these alternative strategies. You are required to point out ONLY the NAME of strategy of these companies.[/FONT]
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[FONT=&quot]Example[/FONT][FONT=&quot][/FONT]

[FONT=&quot]Strategy[/FONT][FONT=&quot][/FONT]

[FONT=&quot]1[/FONT]
[FONT=&quot]Ahmad Fabrics opening its own chain of retail fabric outlets.[/FONT]

[FONT=&quot]Forward Integration[/FONT][FONT=&quot][/FONT]

[FONT=&quot]2[/FONT][FONT=&quot][/FONT]
[FONT=&quot]GloAim Technologies spend more than one million in launching its various new advertising campaigns in order to boost up its sales in the field of software industry.[/FONT]

[FONT=&quot]Market penetration[/FONT][FONT=&quot][/FONT]

[FONT=&quot]3[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Sajid enterprises dealing with baby garments in Lahore and now introduced these baby garments in Islamabad and Karachi as well.[/FONT]

[FONT=&quot]Product development[/FONT]

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[FONT=&quot]4[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Unilever soap manufacturers developed a new mouth washing soap especially for child skin protection.[/FONT]
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[FONT=&quot]Concentric diversification[/FONT]