12-03-2010, 11:22 PM
Slam,
Friends please find the enclosed papers of MKT621.
thanks
[I][B][SIZE=4][I][B]1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
[/B][/I]Ref: [B]Psychological Pricing.
This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. For example 'price point perspective' 99 cents not one dollar.
[/B][/SIZE]
On Fri, Dec 3, 2010 at 10:43 AM, Mehreen Humayun <mc090400472@vu.edu.pk> wrote:
[INDENT]Total mcq 27
Some mcq's were new, which r as follows:
1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
2.Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
3-Profitability pricing objectives include which of the following?
Market share
Market growth
Sales maximization
Target return goods
4-Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
3 marks- What is meant by Critical Path Scheduling?
3 marks-Differentiate between cumulative and non cumulative discounts.
5 marks
Why commercialization decisions are most critical for the marketers? What are the important decisions marketers need to take during commercialization stage of a new product development process?
[B]
5 marks
[/B][I][B]
[/B][/I]
List any five characteristics of a good brand name.
[/INDENT]
[/I][/B]
Friends please find the enclosed papers of MKT621.
thanks
[I][B][SIZE=4][I][B]1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
[/B][/I]Ref: [B]Psychological Pricing.
This approach is used when the marketer wants the consumer to respond on an emotional, rather than rational basis. For example 'price point perspective' 99 cents not one dollar.
[/B][/SIZE]
On Fri, Dec 3, 2010 at 10:43 AM, Mehreen Humayun <mc090400472@vu.edu.pk> wrote:
[INDENT]Total mcq 27
Some mcq's were new, which r as follows:
1-Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
2.Which of the following is a pricing method that is designed to encourage purchases that are based on the emotional rather than rational reasons?
Cost-oriented pricing
Psychological pricing
Skimming pricing
Penetration pricing
3-Profitability pricing objectives include which of the following?
Market share
Market growth
Sales maximization
Target return goods
4-Which of the following is NOT a use of secondary packaging?
It is recyclable and environmentally safe
It facilitates transportation, storage, and handling for middlemen
It can not be reused for purposes other than its initial use
It can be used as a promotional tool
3 marks- What is meant by Critical Path Scheduling?
3 marks-Differentiate between cumulative and non cumulative discounts.
5 marks
Why commercialization decisions are most critical for the marketers? What are the important decisions marketers need to take during commercialization stage of a new product development process?
[B]
5 marks
[/B][I][B]
[/B][/I]
List any five characteristics of a good brand name.
[/INDENT]
[/I][/B]