MKT621 solved midterm paper

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MKT621 solved midterm paper
Which one of the following is NOT included in physical distribution components?

Channels
Coverage
Transportation
Public relation

Question # 2 of 15 ( Start time: 07:30:00 PM ) Total Marks: 1
All of the following differentiate advertising from public relations, EXCEPT:

Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
Limited life of information

Question # 3 of 15 ( Start time: 07:31:21 PM ) Total Marks: 1
Which one of the following is included in macro factor in SWOT analysis?

Supplier
Economic
Competitor
Creditor

Question # 4 of 15 ( Start time: 07:32:09 PM ) Total Marks: 1
All of the following are the components of price, EXCEPT:

List price
Discount
Warranties
Payment mode

Question # 5 of 15 ( Start time: 07:33:05 PM ) Total Marks: 1
When a famous beverage brand was registered as a trade mark?

1892
1895
1898
1893

Question # 6 of 15 ( Start time: 07:33:45 PM ) Total Marks: 1
Which of the following differentiates advertising from public relations?

Control on creativity
Unlimited contacts with client
Paid for space or time in mass media
All of the given options
Question # 7 of 15 ( Start time: 07:35:05 PM ) Total Marks: 1
Which one of the following advertising promotes company name instead of promoting its products?

Institutional advertising
Direct response advertising
Public service advertising
Political Advertising

Question # 8 of 15 ( Start time: 07:35:44 PM ) Total Marks: 1
Which one of the following post campaign tests includes the “Aided and Unaided” test method?

Inquiry test
Sales test
Recall test
Recognition

Question # 9 of 15 ( Start time: 07:36:33 PM ) Total Marks: 1
Which one of the following is having overall in- charge for the creative and the artwork of agency’s clients?

Media planner
Media director
Creative director
Account director

Question # 10 of 15 ( Start time: 07:37:05 PM ) Total Marks: 1
Which one of the following is NOT included in initial briefing of accounts department in pre placement evaluation?

Budget
Price
Competition
Production

Question # 11 of 15 ( Start time: 07:38:25 PM ) Total Marks: 1
Which one of the following elements is NOT included in print media?

Headline
Copy
Illustration
Voice quality



Question # 12 of 15 ( Start time: 07:39:06 PM ) Total Marks: 1
Five stages in the product life cycle can be identified. Which of the following is NOT a generally accepted stage?

Introduction
Peak
Growth
Maturity

Question # 13 of 15 ( Start time: 07:40:33 PM ) Total Marks: 1
RACE and ROPE are two problem-solving strategies. Which of the following factors are common in both strategies?

Research, Action
Research, Objective
Research, Evaluation
Research, Communication

Question # 14 of 15 ( Start time: 07:41:05 PM ) Total Marks: 1
What are the factors that can be influenced while selecting an effective media?

Product characteristics
Media objectives
Media budget
All of these

Question # 15 of 15 ( Start time: 07:42:21 PM ) Total Marks: 1
Which one of the following is the useful tool to provide technical information with complete demonstration to the industrialist?

Newspaper
TV
Exhibition
Radio