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Mkt621 GDB 3 Spring idea solution July 2011
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Mr. Naeem was watching the television; suddenly he saw one advertisement on the TV from ABC company which explained that “increasing weight is the death of life”. Then company claimed that by using their product you can reduce your weight up to 5 kg in 4 days. Mr. Naeem was taking more interest towards this advertisement. At the end, again company gave message that their product helps in reducing the weight in no time.

Task: Keeping in view the above scenario, you are required to identify the concepts discussed in above scenario and also throw light on the importance of these concepts in advertising world?

Note:Your answer should be to the point and avoid from irrelevant material.

SOLUTION:

Keeping in view the above scenario, Advertisements of this sort have been used to promote a wide variety of goods, services and ideas about company claimed that by using their product you can reduce your weight up to 5 kg in 4 days.. The effect of commercial advertisements upon the viewing public has been successful and pervasive.

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