My Midterm Paper ENG301 14 May 2011

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People to people
8. A clear writing is easy to understand, provided it is __________
a. Short, easy
b. Simple, short
c. Short, crisp
d. Simple, easy
9. Clichés (Study this topic from your handouts)
10. It means that for a Company to survive, it must establish markets not only in its own country but also in many foreign countries. Thus employees must understand other cultures
as well as their own country‟s ethnic diversity.Match this statement with one of the
following concepts:
 Globalization
 Marketing
 Communication
 Americanism
11. Write a note on beginnings & endings of the message. (2)
12. What is direct approach? (2)
13. Discuss the importance of concreteness in business message. (3)
14. What is the difference between inquiries and general requests? (3)
15. How do we write the beginnings and endings of an effective business message. Explain with examples. (5)
16. Getting a positive and desirable feedback from the receiver is a trait of good communicator.
Justify. (5)
17. Write four points for writing refusal letters. (5)
Good Luck