10-22-2011, 06:46 PM
Semester Fall 2011
Research Methods (STA630)
Assignment No. 01 Marks: 20
Sara Cosmetic Industry
Selling of cosmetic products is unique in its nature because the sales persons are mostly indirectly selling to customers. They are mainly responsible to persuade the saloons to suggest the product to the customers considering the benefits offered by the product. Using sales representatives is one of the most effective and efficient ways to get a product or service into the marketplace. The sales person is the most flexible, dynamic, and valuable resource in the organization. Such value and flexibility have generated and heightened the interest of both managers and researchers in the area of sales representative characteristics, motivation, selection, training, and rewarding, in order to better predict sales performance and corporate success.
There are a number of factors which can affect the motivation of the sales force. Getting to know motivation level of the sales force of an organization is could help in making the sales and marketing strategies and building success story for the organizations.
In order to find out the extrinsic motivation level among the sales team of Sara cosmetic industry, a research topic is suggested “Determine the level of extrinsic motivation sales force of Sara cosmetic Industry”
In order to determine the motivation among sales force, you are required to:
• Identify the type of research keeping in view the purpose of research 4
• Operationally define the concept “Extrinsic motivation” 4
• Formulate a possible hypothesis for research 4
• Identify the type of hypothesis and variables 4
• Justify how it is a testable hypothesis 4
Schedule
Opening Date and Time October 21, 2011
Due Date and Time October 28, 2011 At 11:59 P.M. (Mid-Night)
Research Methods (STA630)
Assignment No. 01 Marks: 20
Sara Cosmetic Industry
Selling of cosmetic products is unique in its nature because the sales persons are mostly indirectly selling to customers. They are mainly responsible to persuade the saloons to suggest the product to the customers considering the benefits offered by the product. Using sales representatives is one of the most effective and efficient ways to get a product or service into the marketplace. The sales person is the most flexible, dynamic, and valuable resource in the organization. Such value and flexibility have generated and heightened the interest of both managers and researchers in the area of sales representative characteristics, motivation, selection, training, and rewarding, in order to better predict sales performance and corporate success.
There are a number of factors which can affect the motivation of the sales force. Getting to know motivation level of the sales force of an organization is could help in making the sales and marketing strategies and building success story for the organizations.
In order to find out the extrinsic motivation level among the sales team of Sara cosmetic industry, a research topic is suggested “Determine the level of extrinsic motivation sales force of Sara cosmetic Industry”
In order to determine the motivation among sales force, you are required to:
• Identify the type of research keeping in view the purpose of research 4
• Operationally define the concept “Extrinsic motivation” 4
• Formulate a possible hypothesis for research 4
• Identify the type of hypothesis and variables 4
• Justify how it is a testable hypothesis 4
Schedule
Opening Date and Time October 21, 2011
Due Date and Time October 28, 2011 At 11:59 P.M. (Mid-Night)
0300-9520262
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