06-02-2011, 07:07 PM
Suppose you are the customer relationship manager of a purified mineral water. Your brand is well reputed and occupies leading position in the Karachi market. Since the last week, you have been consistently informed through your market intelligence that your one of the strong competitors found lobbying against your product. Rumors were spread that your water contains unhealthy minerals. Immediately, this affected on your sales and retailers started to keep stocking your product at the lowest level.
This is the critical time to address the public and make the public relations improved and better.
Suggest only one public relations tool which you feel best for this critical situation. Justify your answer within 150 words at most.
This is the critical time to address the public and make the public relations improved and better.
Suggest only one public relations tool which you feel best for this critical situation. Justify your answer within 150 words at most.
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