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Mkt610 idea solution GDB spring June 2011
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In public relations, spin is sometimes a pejorative term signifying a heavily biased portrayal in specific favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, spin often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics. Politicians are often accused of spin by commentators and political opponents when they produce a counterargument or position.

The techniques of spin include selectively presenting facts and quotes that support ideal positions (cherry picking), the so-called "non-denial denial", phrasing that in a way presumes unproven truths, euphemisms for drawing attention away from items considered distasteful, and ambiguity in public statements. Another spin technique involves careful choice of timing in the release of certain news so it can take advantage of prominent events in the news

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Messages In This Thread
Mkt610 idea solution GDB spring June 2011 - by Vuhelper - 06-02-2011, 07:07 PM
Mkt610 idea solution GDB spring June 2011 - by Xpert - 07-07-2011, 10:12 PM
Mkt610 idea solution GDB spring June 2011 - by Xpert - 07-08-2011, 03:45 AM

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