07-20-2011, 05:25 AM
1. MCQs was very very difficult. (MCQs were 57).
2. What determines whether the buyer is satisfied or dissatisfied? How it is useful for marketers? (3)
3. Identify three core concepts of marketing. Explain your answer with the examples? (3).
4. Explain the concept of “Selling agent”. (3)
5. What are the requisite characteristics of personal selling? (3)
6. Enlightened marketing is a philosophy holding that a company’s marketing should support the best long run performance of the marketing system. Identify and briefly explain the principals of enlightened marketing? (5)
7. There are two particular benefits of wholesaling- one for suppliers and one for retailers briefly explain these benefits. (5).
8. Describe Personal selling in the term of Cost? (5).
9. MIS explain the system also describe the sub system that is necessary to organize well designed market information system. (5
2. What determines whether the buyer is satisfied or dissatisfied? How it is useful for marketers? (3)
3. Identify three core concepts of marketing. Explain your answer with the examples? (3).
4. Explain the concept of “Selling agent”. (3)
5. What are the requisite characteristics of personal selling? (3)
6. Enlightened marketing is a philosophy holding that a company’s marketing should support the best long run performance of the marketing system. Identify and briefly explain the principals of enlightened marketing? (5)
7. There are two particular benefits of wholesaling- one for suppliers and one for retailers briefly explain these benefits. (5).
8. Describe Personal selling in the term of Cost? (5).
9. MIS explain the system also describe the sub system that is necessary to organize well designed market information system. (5
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